LinkedIn Marketing

LinkedIn Marketing

Aleada Media Group offers a robust LinkedIn marketing service. In today’s world having a strong network is essential in business and in life. Gone are the days where you can avoid LinkedIn as a professional network and that means you need to leverage the platform to the fullest. That is where we come in. We can help you in every aspect of LinkedIn Marketing from the basics such as setting up your profile correctly to growing your network and all the way to finding new clients and customers.

Why it is Important to Set Up Your LinkedIn Profile Correctly

Your LinkedIn profile is your first impression on LinkedIn so it is essential that you are presenting yourself in the best way possible. Your profile is your online resume. It not only showcases your job history but gives insight into who you are as a professional. It shows who you are connected to, what you are interested in, your professional skills and where you went to school.

Your (LinkedIn) Network is Your Net Worth

We have all heard the saying “Your network is your net worth” but it really is true. Having a strong network on LinkedIn can open many doors. From finding potential clients to meeting new business partners to staying in touch with past colleagues or finding your next job opportunity, LinkedIn is the platform to be on. There are so many ways to connect and interact with other professionals that growing your network on LinkedIn and utilizing the platform in that way can lead to great things.

Growing your LinkedIn Network

LinkedIn is a great platform, if not the best, for growing your professional network. As of writing, LinkedIn has 740 million members in more than 200 countries and territories worldwide. The platform is full of great people and is only going to continue to grow! Utilizing our LinkedIn Marketing service we can help you grow your network and, more importantly, grow it in a way that benefits you. Whether you are looking to increase your audience size or get connected with more individuals in a certain industry, we can help.

Using LinkedIn Marketing to Find Clients and Customers

The primary use of our LinkedIn Marketing service is to find clients and customers on the platform. LinkedIn is the go to platform for B2B marketing. Many of your ideal clients and customers are on the platform but how do you find them? We recommend starting with the essentials.

Once you have done those it is time to ramp up the process. First, you need to define your target market. Next, where is your target market located? Now that you have defined those, you need to determine how you will add value to those people. It is always best practice to give before you receive. Asking people for a favor or trying to sell them something they may or may not need does not work well prior to you doing something for them. With your value-add determined, it’s time to write your connection request message. This message should be friendly and straight to the point since you only have 300 characters to work with.

After you have made the initial connection it is time to follow up and deepen the relationship. Following up with new connections not only deepens the relationship but can lead to future business and partnerships. Circling back to the statement above about how your network is your net worth, simply being connected to someone doesn’t necessarily mean you have a relationship with that person. Relationships need to be be built and nurtured. By following up with your connections you are doing that.

LinkedIn Marketing Content Strategy

Having a strategy and process for your content is also important for building your relationships on LinkedIn. Like other social media platforms, LinkedIn has an algorithm that determines who sees your content and when. In order to make your way into the feed of your new connections you have roughly 72 hours from when you connect to post or you risk missing out on the opportunity for them to see your content organically. This is not to say that you will never be seen in your connections feed but it helps to start strong.

Posting relevant and knowledgeable content on LinkedIn is always a good idea. Not only are you adding value but it helps your connections learn about you and what your interested in. It is also a good way for your connections to become aware of your business and how you can help solve their problems.

Conclusion

LinkedIn is a great social media platform and has tremendous upside. It is also the best professional platform for B2B. LinkedIn is still growing and will continue to do so establishing a solid presence on LinkedIn is a must.

LinkedIn marketing is great way to build your network and your business. If you are interested in learning more about our LinkedIn Marketing service please give us a call at 877.279.3030, email us at [email protected] or contact us here.

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