Email is a fully-fledged technology that has been around for quite some time now. However, unlike other technologies from its time, email services stand it’s ground to this day.
In fact, many marketers and brands consider emails one of their strongest assets to this day. This gave rise to many studies and researches regarding email marketing.
To make things easier for you, I collected the most recent data and findings in B2B email marketing statistics for 2021. Let’s dive in to check them out.
Although business-to-business emails have huge similarities to those sent to customers, they tend to have some minor differences.
Here are some general case studies, facts, statistics, and research findings that regards email marketing:
With the advancement in technology, more and more people open their emails through smartphones and tablets.
This increase in number led to the creation of a separate marketing field of mobile email marketing.
That increase requires no facts or statistics to prove it. However, to get the most out of mobile devices, other aspects in the field need some optimization.
Here are some of the recent findings related to mobile email marketing:
Here are some studies, statistics, and facts related to the styling of the email and inbox structures:
Spam email is marketers’ worst enemy.
Here are some stats regarding spam and how to lower your chances of ending up there:
The only thing greater than opening your marketing email is getting the client to click through it.
Here are the best stats to improve your clickability:
Email marketing continues to be one of the greatest techniques to drive greater online traffic for your business. Always remember that using emails is an asset that puts you in line with marketing elites.
There you have it. Putting these 47 B2B email marketing statistics, facts, and analyses in mind on your next email will help you reach out to more clients and expect higher ROI.
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