B2B Email Marketing Statistics to Boost your Email Strategy in 2020
B2B Email Marketing Statistics to Boost your Email Strategy in 2020 Email is a fully-fledged technology that has been around for quite some time now. However, unlike other technologies from its time, email services stand its ground to this day. In fact, many marketers and brands consider emails one of their strongest assets to this […]
What Is A Marketing Funnel And Why Should You Care?
What Is A Marketing Funnel And Why Should You Care? Hint: Because it’s the basic requirement of a successful online business. A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis. The goal is to create a […]
The Psychology of Color in Marketing and Branding
The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond […]
Mind-Blowing Digital Marketing ROI Statistics (2020)
Mind-Blowing Digital Marketing ROI Statistics (2020) When it comes to digital marketing, people place a lot of emphasis on aspects such as “viral content” and “user engagement.” While these two play an important role in your marketing strategy, often, they don’t provide a clear picture of your business performance. Essentially, they don’t help you determine […]
Which is BETTER: In-House or Agency Marketing??
Which is better: In-House or Agency Marketing? Marketing and branding play very important roles in the process of setting up and growing your business. A great product won’t be as successful it’s not marketed properly. Especially as a small business, you want potential customers to immediately connect with your brand and recognize it in the […]
