6 Social Media Sites You Should Be Using For Your Business

Most of us use social media daily – as many as 4.2 BILLION people log onto some sort of social platform daily. Because of this, it’s no surprise that we also use these channels to make purchases and interact with brands that we enjoy. 54% of people use social media to research, browse, and buy products and services. So if you’re asking yourself whether you should invest in social media and promote your business, the answer is YES!

We will be telling you the 6 best platforms to be utilized below. But first…

why is social media so important For Business?

As of April 2021, there are 2.8 billion Facebook users, 1.3 billion Instagram users, 2.3 billion YouTube users, and 700 million TikTok users around the world. This means the opportunity for business to showcase their brands, products, and services are endless!

6 social media sites to use for your business

If you want to make the most of your time and marketing budget on social, you need to consider which social platform is best for your business. Although the best option will vary based on your customer demographics, the following 6 social media sites should be on your radar.

Facebook:

Facebook marketing place is perfect for selling products because its customers are already actively engaging with the Facebook app without visiting a website to place an order. This will help add layers f trust for the customers and make it more convenient to purchase because they will not have to leave the application or site.

Facebook ads can also be run via your marketplace shop, which means you can easily set up and manage ads that showcase your product.

Instagram:

This is another social platform that your business should consider using. This is typically but not always deemed to be inspirational and aspirational, something which is proving to be popular amongst gen Z customers. There are now 33million gen z users in the US alone.

LinkedIn:

Another great platform to use if you want to build a company’s profile or brand without necessarily wanting to sell specific items. You can comment on posts, create posts, and send connection requests to reach the people in the same industry, promote your marketing campaigns, etc. Because LinkedIn is business-focused, it has also become a great way to of recruiting team members, as the site is essentially dedicated to showcasing users’ skills and experience.

Twitter:

Over the past few years, Twitter has been businesses tweeting each other with the hope of forecasting the perfect viral tweet. This has led to increasing brand awareness for those businesses as well as social proof for their brand. Your customers will likely look to Twitter to reach out about any issues they have experienced with your brand. This platform really helps manage your reputation.

Pinterest:

Although, not as popular as it once was. Pinterest still holds on to the title as the 14th largest online platform in the world. With nearly 500 million users. If your business happens to sell products within the lifestyle or fashion industry, then Pinterest would be the perfect place to showcase your items since aesthetics greatly impact how many pins your content gets.

TikTok:

Well, it’s TikTok and it has a massive audience. TikTok has the potential to help you reach a much wider audience than other platforms.

The Takeaways About Social Platforms for Your Business:

Although most businesses know that their online presence is important to their brand and sales, many don’t know which media sites to use. There is a variety of social media sites to use for your business, but there are many tools and resources to help take the stress out of starting to create your online content. Don’t be afraid to have multiple social profiles and get support in managing them.

Contact us for a free evaluation and strategy for how to tackle your social media accounts to drive more business.