11 Hacks that’ll Get your Call-To-Action Button Clicked.
Conversation rates optimization – Visitors who don’t click, don’t convert.
Without those clicks on your call-to-action buttons, you’re going to get subscribers, orders, or attendees to your live events.
Your call to action is the gateway to increasing conversions on web pages.
Get your buttons clicked and increase your conversion rate by using the right hacks — i.e., tactical steps that will lead to growth.
Crafting the perfect call-to-action is one thing — getting the right people to click it is another.
So, let’s put an end to the excuses. In spite of all the advice out there, a lot of people still struggle to convert visitors into leads. Yet I’ve found that you don’t need magic tricks to get people to click your call-to-action buttons. All you really need is an understanding of what your target audience really wants, and how badly they want it. When it comes to improving call-to-action click rates, a little tweak in the copy can go a long way. For example, simply adding the word “like” to your post can get you more likes and comments on Facebook. A text link with an enticing text color is sometimes all you need.
So, without further ado, here are 16 hot-button hacks you can use to get your call-to-action buttons clicked:
1. Make sure that your CTA buttons look clickable
Little things matter when it comes to creating a great user experience. In the Econsultancy User Experience Survey Report, it was found that “more than [95% of respondents agreed with the statement that ‘good user experience just makes sense.’”
- Clean and contrasting background to text color
- A distinct button text (e.g., “Get free access”)
- Have white space surrounding them
- Rectangular (sometimes rounded) shape
- Complementary border
2. Positioning matters: Place your buttons where people click
Obviously, where you place your action buttons will determine how many clicks they’ll get from visitors. An eye-tracking study by Nielsen Norman Group found that people follow an F-shaped pattern when reading web pages. Font color is so important to focus their attention on.
3. Have a compelling and short button copy
If you want to increase the impact of your button, choose your words and font color carefully. Remember that a call-to-action is the point of decision-making, and, as such, your choice of words should compel people to act right now.
4. Use power words in your button copy
Using power words in your CTA copy can help you increase its likelihood of getting clicked. Some of these button text words stir emotions and influence the user’s decision-making process.
Researchers found that the words you use to describe a car accident (“smashed” vs. “contacted”) give eyewitnesses a feel and view of the event.
5. Use timing words to create urgency
Time is money. If you can save your ideal customer’s time, they’ll appreciate it. Beyond writing an article that gives an immediate answer to a pressing problem, you should also craft your CTA copy using timing words to create urgency.
Peep Laja increased conversions by 332% using scarcity and urgency.
6. Invoke positive emotions around your button
Have you noticed that some marketers ask people not to click their CTA button? That’s a negative emotion. I advise you to use a text link like this carefully, if ever.
Generally, you want to invoke positive emotions that make people eager to click that button and say “yes” to your offer.
7. Place your CTA button in the strongest position with visitor recording
If your site isn’t optimized, users will leave. When optimizing your site, you want to consider both mobile and PC devices, because your ideal customers actively use both.
A responsive, or mobile-friendly, web page is easy to navigate with easy to read text color. And, of course, you’ll engage users with your content and lead them into your sales funnel.
But you need visitor recording to be able to identify the user’s navigational paths on your site.
Visitor recording shows you how people navigate your site. It also tells you whether or not they clicked a link. You can identify opportunities to improve conversions, such as click rate, engagement, and email sign-ups.
8. Use the “Try It Free for [TIME]” formula
The word “try” or “trial” implies little or no risk. Whenever possible,use it in your CTA copy, because it’ll inspire more people to download your software, ebook, or app achieving the goal of your web pages
9. Create anticipation in your copy
Using a formula saves you time, but don’t stop there. You should also create anticipation in order to make a clickable button. You want your reader to wonder “What’s going to happen next ?”
10. Test and use the right font color
Color matters. In fact, when you understand the psychology of colors, you’ll be miles ahead of your competitors and can adjust your background and text colors to entice more conversions.
Understanding color psychology actually prepares you to launch campaigns, be it on Facebook ads Google Ads, or native advertising and this will show an increase in conversions.
You need a font color that stands out. Preferably, your background should be white – and your button shouldn’t be gray, but rather a solid color with a gradient.
Your choice of CTA colors must not overlap or clash with the background. Neither the background nor font color must not hurt the eyes. After all, you want people to click it.
11. Leave plenty of whitespace around your CTAs
Whitespace is an essential element in web design. Some people may consider it a waste of valuable screen real estate, but don’t believe that myth. I use plenty of whitespace around my buttons.
UX study (Lin, 2004) found that good use of whitespace between paragraphs, and in the left and right margins, increases comprehension by almost 20%.
Conclusion
Don’t take the power of a call-to-action button for granted. It’s actually the gateway to your sales funnel.
Whether you’re building an email list, developing a social media campaign, offering a discount on your product, announcing an upcoming event, or selling a coaching program, you can use effective calls-to-action to get the job done.
