Nearly half of all Google Searchers are looking for local information

Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first.

What is local search marketing? How is it different from local SEO? How can you implement it quickly and easily as a busy business owner?

What Is Local Search Marketing?

local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

The good news is that you don’t necessarily have to have a brick-and-mortar location in the traditional sense. Local search marketing can be used by businesses of any size, within any industry, targeting any customers in a specific area.

If you’re meeting customers face to face at a store or even in their homes, chances are you could use a local search marketing strategy.

One factor that is important to explore when talking about local marketing is something called a local pack. These are the top results displayed on Google. 

Google provides us with these results based on reviews, preferences, clicks, location, and a million other factors. Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase.

Whatever industry you’re in, you want to make sure your business shows up at the top when someone looks for your goods or services in your local area. It’s all made possible through local search marketing.

Why Is Local Search Marketing Important?

Besides the obvious, why is local search marketing important? Why does it matter to a local business?

First, you want to stay ahead of your competition. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users. This means when they’re looking for you, most users are on Google Maps.

If people can’t find you quickly and easily on Google, you risk losing them altogether.

Keep in mind, we’re not talking about paid advertisements

Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. It’s one thing to rank on Google for the name of your business, type of company, or value add search such as “best restaurant in San Diego,” but it’s another thing to rank for a question someone asks that is related to your goods or services.

Advantages of Local Search Marketing

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue

What’s the Difference Between Local Search Marketing and Local SEO?

This question is probably the one puzzling you the most.

It’s difficult to understand the differences between local marketing and local SEO, but there are some significant differences.

Local SEO refers to generating organic traffic through content marketing, search engine optimization, on-page SEO, meta descriptions, title tags, and so on.

Local search marketing pretty much covers everything else, including Google My Business, reputation management, paid ads, Yelp, and Bing.

Tips for Great Local Search Marketing Campaigns

  1. Stay compliant and honest
  2. provide a great user experience
  3. do not ignore the Core Web Vitals
  4. Keep your website clean and easy to use
  5. Manage your reputation

Conclusion: Local Search Marketing

Learning how to implement local search marketing doesn’t have to be complicated but can take some time. If you need help or would like to learn more about the services we offer or how we can help you. Contact us today!