Why a Content-Marketing-First Approach Works
A short list of all the benefits.
An Irresistible Lead Magnet
Content marketing garners 3x as many leads as paid search for every dollar spent
A Conversion Powerhouse
Brands that use content marketing see 6x higher conversion rate
A Traffic Accelerator
Content marketing leaders see 7.8x higher year-over-year growth in unique site traffic
A Cash Saver
It costs 62% less to launch and maintain a content marketing plan than any other type of campaign
A Trust Builder
80% of people appreciate learning about a company through custom content
Infinite Visibility Source
Search is the world’s largest traffic source; 7 billion searches for answers via content occur daily
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