End-Of-Year Marketing Initiatives

A checklist to go out with a bang! 

So which marketing initiatives should you prioritize to get the best results in the final months of the year? Consider the ones we’ve put together on this checklist below!

As we near the end of 2021, it’s a great time to begin reflecting on the past year and looking forward to 2022. When you look back at your efforts for digital marking, what do you see? Review what worked and didn’t work, make sure you compare the data to the previous year so you can see the areas of most growth and the opposite

Consider the below questions before diving in.

  • Are this year’s conversions high enough or do more conversions need to be made during the last quarter to meet the business’s stated goals?
  • Which offers were the most successful and which networks or channels brought you the best results?
  • Did you have the right tracking and reporting tools in place to achieve your goals, or do you need additional technology or education to take your results to the next level?


Review website analytics for the past year.

Were there months that didn’t do as well as you had hoped? Do you know why? Looking at year-over-year data is always important to monitor progress over time, but it can also reveal patterns for yourself or your client. If you have a seasonal product, plan to use your budget, time, and resources to effect during the downtime.

Update and optimize your website. 

Your website is one of the strongest and most cost-effective tools you have for communicating with your customers and executing your marketing strategy. Studies show that industry-leading companies refresh their website at least three to four times each year, so make sure you are taking time to review your website’s design, functionality, and user experience before the start of the new year. Here are some things to make sure you have in place:

  • fast webpage loading times
  • responsive design and/or mobile optimized features
  • up-to-date content featuring your latest products, services, and promotions

Look at your website from both a desktop and a mobile standpoint.

Do you like what you see? Is it optimized for mobile? If the answer to either of these is “no”, it is probably time to begin considering a redesign. The end of the year is a great time to make this call so that you can work it into the yearly budget and timeline.

Do you know where you are showing up in search engines for important business keywords?

Keyword research and organic rankings are often the cheapest and easiest ways to increase traffic. Monitor where you are in these rankings and work to improve where Google is placing your most important and pertinent information. || Contact us if you have any questions about Search Engine Optimization.

Evaluate your website’s technical makeup.

Is it easy to update and add content? If not, do you need training? Or maybe a new content management system? Or maybe it’s time to outsource your web management.

Open all your social media accounts.

Is your branding consistent? If not, change profile pictures, header images, and consider making some graphic templates to use on a regular basis.

When was the last time you sent an email message to your customers?

Were you pleased with the performance? If email marketing is not currently in your digital marketing mix, it is time to add it in as a tool. If the thought of this is overwhelming, let us help you get started.

Is your business growing or are you losing customers?

Either way, do you know why? Look at your retention and growth over 2021 and strategize on how to gain new customers while keeping your current ones happy.

The end-of-year checklist can seem overwhelming for many businesses—and that is totally understandable. You are not alone. If you’re stressed about your 2022 marketing efforts, please give Aleada Media Group a call!

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