How We Get Amazing Results Through SEO & Content Marketing
SEO marketing and content often are seen as synonymous, but this is not the case.
How to combine SEO and content marketing for amazing results.
SEO and content marketing are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some instances, the truth is they’re two different marketing approaches.
However, they do fuel each other.
In this blog, I want to teach you how we get amazing results with content marketing and SEO combined. We will go over the exact framework you’ll need to follow to get the desired results that you’re looking for. But before we dive, if you’d like to learn more about how we get amazing results for our clients set up a consulting call with us and we will give you a free analysis.
Content Marketing.
What is it?
Content marketing is the process of creating and distributing valuable and relevant content to attract, convert, ad retain customers so you can increase revenue and ultimately grow your business.
SEO.
What is it?
SEO (search engine optimization) is the practice of optimizing a website to increase the quantity and quality of its traffic from a search engine’s organic result. It involves keyword research, content creation, technical audits, and link building.
Since finding information in search engines is one of the top ways users discover web content, SEO is critical if you want to increase your website traffic organically.
SEO & Content Combined.
SEO is a distribution channel for content marketing is a no-brainer if your audience is searching for solutions to problems that your business helps solve.
This blog that you’re reading for now is, for instance, an excellent example of this. As you read, you’ll also understand how we’re using this article to market our services.
Now that you have a better understanding of SEO and content marketing combined. Lets get started with the framework of combining the two together.
We’ll cover finding the right topic idea, tops for creating informational content optimized for SEO, and more.
Find the right keywords
A common mistake marketers make is creating content around keywords that lack informational intent or, even worse, creating content without doing any keyword research first.
Before you create anything, you need to find informational keywords your audience is searching for that represent problems your business can help solve. These are the keywords that can drive profitable customer action.
Analyze and match the right search intent
Writing a helpful article or a guide targeting a particular keyword is not enough to rank. You need to analyze search intent and match it. While often overlooked, this is critical to SEO.
An effective way to match the search intent is by analyzing the search results for what we call the three Cs of search intent:
- Content-type
- Content format
- Content angle
Content-type.
Content-type refers to the overall type of content in the search results. You’ll usually see blog posts or videos when it comes to informational keywords.
Content format.
Content format refers to the overall format of the top search results. It’s usually the following.
- Listicle
- Guide
- Comparison
- Review
Content angle.
The content angle refers to the unique selling point of the content. Since it largely depends on the topic, it’s difficult to “bucket” into a few types as we did for the type and format.
To Understand the content angle, you should the top results on Google.
Business Potential
To attract the right audience and drive engagement, you need to focus on keywords with “business potential.” In other words, keywords that represent problems that your product or service helps to solve.
Valuable Content
Now that you’ve identified a great content idea, the next step is to start working on it. A great piece of content is relevant, original, product-led, and resonates with your target audience. For those unaware, product-led content strategically talks about the product and uses it to make an argument, solve a problem, or help readers achieve a goal.
Authority
Whether you’re creating content in-house or with the assistance of external agencies, you need to ensure that content is being written by someone who’s an expert in the niche and has a good understanding of your product.
Without that, it will be impossible to weave your product to make compelling arguments in the article.
Keep in mind, that your content piece should focus on answering all the questions a reader may have when searching for a particular topic.
Remember that the idea is not to oversell the product but to educate users on the possible ways to solve a problem (with or without your product).
Constantly Update Content
To get maximum engagement and conversions from your content pieces, it’s important to update them according to your product improvements and feature additions.
Depending on how drastic the change is you may need to
- Update step-by-step instructions on using the tool for a particular use case.
- Add new product screenshots.
- Add a new section explaining a new feature.
- Update a product tutorial video.
While these may come across as small changes at first, doing so consistently will help you extend the life of your best blog content and increase the results it gets you over time.
Thoughts
Leveraging SEO as a distribution channel for your content marketing efforts is a smart move if people are searching for topics with “business potential.”
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