How Your Website Has a Direct Effect on Your Business – Seven Questions to Ask Yourself

Your website is a direct representation of you and your company and the design and functionality can either help or hurt your brand, product, or service.

Your website is often the first impression you make to any potential client or customer. Now more than ever the success of your business can be directly affected by your website.

Enhancing User Experience Through Page Functionality

A well-designed website will balance beauty and functionality. UI/UX is a term that you may hear from time to time which stands for User Interface, User Experience. In a nutshell, having an easy-to-navigate site is the user interface that helps guide your customers through the site with ease to find what they’re looking for. User experience is exactly as it sounds.

Why this is important and affecting your business:

When it comes to website design, you want to look at the entire picture as a whole. No matter how beautiful the site is designed, if it doesn’t have the underlying structure, it will start to fall apart, quickly. Which, in part, directly affects your business and revenue.

Make sure you have all factors in place when it comes to your website design. (See List at End) This helps your website visitors and allows them to find your services instead of your competitors. Now for the important part!

How to gain the RIGHT traffic to convert into paying customers!

Why we design websites with SEO in mind –

SEO is constantly changing. For example, some strategies that we used last year will not work as well as they did in the past. Other strategies must be updated monthly to provide results. As we are constantly changing our approach, we also must consider how our sites are built and maintained so we don’t hurt our efforts of bringing you more business. Think for a second, have you ever made changes to your site that have resulted in a massive drop in traffic?

What has change?

SEO used to be all about getting traffic to your websites by keyword stuffing, spamming low-quality links, and a bunch of other methods commonly referred to as Black Hat SEO. Today, however, the landscape has drastically changed. Now SEO is about giving Google what it’s asking for vs. trying to game the system. Simply put, it’s making your website’s technical factors match what they’re looking for, getting high-quality links back to your site, and other methods along those lines. We can go on forever with technical terms and all the strategies but that isn’t why you’re reading this. You can check out the Advanced SEO guidelines that Google provides for details on exactly what they are looking for. We are here to shed light on your business how to bring in more customers and upping your revenue.

Your website is often the first impression you make to any potential client or customer. Now more than ever the success of your business can be directly affected by your website.

Run your own diagnostics. ++ Seven Questions to Ask Yourself About Your Website:

  • Is it fast?
  • Does it load properly?
  • Can visitors find what they’re looking for quickly and easily?
  • Does it have a great call to action?
  • Is it secure? (In the top left of your search bar, you should see a lock)
  • Is it free of technical errors?
  • Does it have great content?
  • Does each page work?

We’re here to help and support you in this digital world so please share any questions or thoughts you may have around website design and/or SEO with us or email us back for a free website analysis!