Learn Why 80% of Marketers Claim Email Is Best For Customer Acquisition?
Use Cold Email to Grow Your Business – The Complete Guide
Are you ready to learn why 80% of marketers claim email is best for customer acquisition?
The ever-elusive strategy to effectively doing cold email has been solved and will be shared with you step by step. It saddens us deeply that so many people fall short and abandon their outreach efforts. We’re firm believers in the fact that cold email is by far the most effective growth marketing strategy out there, especially if you have little budget.
Let’s see what an example cost breakdown looks like for sending 600 cold emails per day.
- Purchase of 5 domains equals +/- $50 for the year
- Purchase of a hosting account = $120 for the year from SiteGround
- (optional) use Google Workspace/Office 365 X 15 email accounts @$6/mo = $90/month
- Purchase of WOWlutions all-in-one growth marketing software after 2-week free trial = $149/month
The total cost breaks down to about $163/mo (hosting option) or $253/mo (Google/Office option).
Fun Fact: Email marketing has $44 ROI for every $1 spent. However, that number is much, much higher if you follow our guide.
Alright, time to cut out the FLUFF and get down to it.
In this guide, you are going to learn how to scale your cold email to a virtually unlimited amount of sends per day. If you follow our recommendations, cold email outreach as a growth marketing method has a very low risk of harming your domain reputation and a very high likelihood of gaining your prospect’s attention . I’ll show you how to maximize your open rate and deliverability by using a combination of warm and cold emailing.
We want to implore you to write emails and express a shared interest with your ideal customer. By following our 40/40 rule you can cold pitch your prospect’s inbox and NOT land in spam. You’ll get your prospect’s attention and turn your cold lead into a warm lead using personalized cold emails.
Fun Fact: Personalized emails have 29% higher unique open rates and 41% more unique click rates than non- personalized emails
This guide will teach you step by step how to find prospects, retrieve their data, create templates, set your cold email scheduling, configure lead scoring, and setup integrations. Within a few hours, you will have your lead generation system ready and automated. You’ll then have a couple of weeks to fine-tune everything while your cold email sender accounts warm-up. Once you get good at identifying your ideal customer profile, you’ll be able to build up loads of qualified leads
Any person can send outreach emails without it sucking up all of their time. We’re confident you will learn that cold outreach is not only a good fit but the best fit for growing your business.
Choosing Your Cold Email Sending Server
Estimated time to complete: 1 hour
The most common servers used to send cold emails are probably Google Workspace, better known as G Suite. A lot of people also use Office 365, the paid version of Outlook by Microsoft. Both of which claim has the ability to send a high number of emails per day for each sender.
However, we’ve found the sending limit info to be bogus as it relates to cold email outreach. We’ve seen accounts shut down for doing cold outreach even when they’ve been used regularly for years. As an experiment last year we had set up the popular tool GMass on a Gmail account that was used frequently over the past 8 years. We were only sending around 100 emails per day with perfect deliverability and still, the account was shut down after only a couple of weeks.
These email servers have intelligent bots that are always looking at open rates, delivery rates, reply rates and will recognize that you are sending an email to a cold audience. The threshold is quite minimal in regards to the percentage you need to stay under to not be put on their “naughty list”. However, we’ve never had no issues when following our 40/40 rule.
- Purchase 5 or more domain names that loosely resemble your main domain
- Connect your domains to an email sending server such as a cloud hosting account, Google, Microsoft, etc.
- Enable SPF / DKIM and install Let’s Encrypt SSL on each domain
- Create 2 or 3 sender accounts for each domain and store the login info in a spreadsheet
We recommend setting your daily sending limit to 40 per day. We have battle-tested sending 40 cold emails along with 40 warm emails per day per sender and have consistently achieved really high deliverability and open rates without burning the domain. This is our 40/40 rule we mentioned previously.
After you connect your sender, you will see a button titled “Warm up the deliverability”. We recommend that you set the max daily limit to 40 emails per day and set the increment starting point to 4 emails per day.
Your domain and email sender reputation will now be automatically warmed up each day. We recommend letting this run for a minimum of 14 days before sending any cold email. After that, be sure to leave this running indefinitely. The combination of cold email with warm email lowers your threshold for bad metric percentages. In other words, as long as you’re cleaning your lists and hitting the right buyer persona, you should never have to worry about bots thinking you’re sending spam
Estimated time to complete: 1 hour per day
Obviously, every business has different workloads, which depends a lot on how you’ve narrowed down your target audience. If you’re unclear as to your target audience, you may spend a lot of time fumbling around looking for ideas on who you should target and how you should structure your campaign. Especially, if you don’t have a clear value proposition or solution to a problem to provide them with.
However, if you do have these things figured out, finding prospects via social media or with our internal database should be a breeze. It should only take you 10-20 minutes per day to load up your cold email campaigns with enough emails to keep your outreach going for several days. Most of your time will be spent responding to a warm lead and coming up with ways to engage with your ideal customer
Pro Tip: We use Microsoft OneNote to store all of our templates for responding to leads; this saves time and allows you to continually improve upon your content as you begin to notice what works and what doesn’t.
It’s been helpful for us to keep a simple daily to-do list in OneNote, something like this:
- Check “All Replies” master inbox and respond to warm leads
- Check on converted and replied campaigns to see progress
- Have a brainstorming session to come up with new content for campaigns
- Research competitors to keep up to speed on the market
- Check the “sending calendar” for gaps in our scheduled outreach emails
- Retrieve new data on prospects for cold emailcampaigns
Fun Fact: 58% of consumers check their email first thing in the morning.
Chapter 7 Action Items:
- As you work through different tasks during the day, log the processes for them in OneNote
- Prioritize these tasks in order of highest value to the lowest value
That’s all for now but be sure to subscribe to our email list. There are a ton of growth marketing guides and secrets that we’re just dying to give away. Plus, we will be making updates to this article regularly so don’t miss out!