Marketing: The Best Articles and Expert Resources

The marketing and advertising industry is a multi-trillion-dollar colossus with exciting professional opportunities. But for people looking to begin their journey in marketing, it’s impossible to know where to start. There are just too. Many. Articles. And, frankly, too many boring articles.

That’s where we come in. We have tapped into the expert’s volt, and have sifted through years of blog posts, and watched every Nike ad since sneakers were invented to bring you a 10-step guide to the best resources in the marketing industry.

What you won’t find here: Fluffy listicles that tell you what you already know, like “it’s all about authenticity.”
What you will find: Insightful case studies, videos, articles, and more that people in the industry actually use to make them better professionals.

Let’s get started!

1. Industry basics

What is marketing? Seth Godin explains in a few hundred words.
Breaking down the 41 different types of marketing, from guerilla marketing to email marketing.
Why marketing is important, even if companies don’t think it is
All the marketing terms there are to know
The great debate over in-house vs agency marketing
What is a marketing funnel and why should you care?

2. Stay up to date

A list of 10 marketers to follow on social media
The best collection and analysis of real-world marketing examples
Use the Alexa page rank Chrome extension from Amazon to see how websites rank in terms of traffic
Keep tabs on what’s trending with Exploding Topics
Here’s an excellent guide to the actual job titles and salaries that make up a typical marketing career path

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Sales and Marketing Automation Software (SAM)

SAM is a cloud-based software platform designed specifically for marketing agencies and small businesses to manage their customer relationships, automate marketing processes and streamline their operations. It offers a wide range of tools and features to help businesses generate leads, nurture customer relationships and optimize their marketing campaigns.

Key Features:

Marketing Automation
Appointment Scheduling
Missed Call Text Back
Text Messaging
Voicemail Drops
Reputation Management
Social Media Management
Funnel Builder
Analytics and Reporting
CRM (Customer Relationship Management)

SAM simplifies marketing processes, enhances customer relationships, and provides data-driven insights for effective marketing campaigns.

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Search Engine Optimization

Search engine optimization, or SEO as it is commonly known, is the process and strategy of organically growing the quality and quantity of website traffic via search engines such as Google, Yahoo and Bing. This is done by increasing rankings and therefore the visibility of a website in search engines such as Google and Bing. SEO differs from search engine marketing (SEM) as it refers to the improvement of unpaid search results and excludes direct traffic and the purchase of paid placement such as PPC.

Search Engine Optimization is ever changing and in order to rise above your competitors, you need a great SEO strategy and a team of experts behind it. Aleada Media Group’s team of specialists work relentlessly to put you in the best possible position to be found online. We use the best data research tools and the smartest analysts in the industry to create an SEO program that ensures your success. All of this is important because 94% OF CONSUMERS SEARCH ONLINE BEFORE MAKING A PURCHASE!

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Website Development

Having a mobile friendly and responsive website is an absolute must for any business. Your customers are online and if you are not putting your best foot forward on your website then you are leaving money on the table.

Aleada Media Group specializes in high performing responsive website development and e-Commerce websites.

Having a responsive website is a non-negotiable in 2021. With many of your customers accessing your site on mobile or tablet, having a site that only displays well on desktop is no longer an option. Your website needs to display correctly on all device types. At Aleada Media Group, we believe that mobile responsive website design isn’t just about the design and development of a layout for a handful of scenarios. It is also about the user being presented with the right content at the right time, regardless of what device they are using.

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About Us

Aleada Media Group is a world-class team who is here to partner with brands, not just work for them. We deliver the best strategy, and technology to services our client partners. Our uniquely built team is easy and simple to work with.

While results are what matter most, having a team that is an extension of your company is what separates us from the rest. We aren’t afraid to bring bold ideas and diverse perspectives. Craft, service, and efficiency drive us forward and we see our company as a place for collaboration to collide.

We work with forward thinking companies who are looking to have an impact in their industry and community. We’re your nimble strategic marketing partners delivering the results you’re looking for.