Powerful Digital Marketing Statistics & Facts for 2020

The digital marketing industry is dynamic and ever-changing. 

This is why you must keep up with the new advancements in the sector. The last thing you want, especially if you have a startup business, is to lag behind and watch rivals get ahead, simply because you’re better informed.

So, What’s the best way to determine the new changes in your industry?

The easiest way to ensure your business stays relevant is to keep abreast of key marketing statistics. We’ve compiled a list of crucial digital marketing statistics to help you make better decisions.

SEO Statistics 

93% of all online interaction start with search engine.

This shows just how important it is to invest in proper SEO practices as this can increase your ranking on Google and other search engines. Essentially, ranking your company or business website high on search engines can turn out to be the best form of advertising for your product or services.

Google Gets More Than 77,000 Searches Every Second. 

According to Internet Live Stats, the average number of people who use Google on any given day is 77,000. This translates to at least 2 trillion searches within a year. What this means is that one of the best search engines to leverage is Google. If your website ranks high on this search engine, you’re likely to get much more organic traffic which would (usually) translate into sales.

72% of Online Marketers Consider High-Quality Content Creation As The Most Efficient SEO Tactic. 

It’s not enough to create content and post it on your website. You should also be mindful of how relevant it is if you want to make the most of your SEO strategy. Here’s the deal: With good content, you have a better chance of building trust with your clientele, which translates into a lead.

Email Marketing Statistics. 

In 2018, at least 281 billion emails were sent out and received each day.

Some business owners have the false notion that customers don’t like being reached out to via email. This has led many to believe that email marketing is not as effective as other strategies. But, recent statistics have proven otherwise. Statista reveals that in 2018 alone, 281 billion emails were received every day and that figure may increase to 347 billion by 2022. This proves that emailing is still one of the best ways to reach your audience.

On average, the open rate for welcome emails is 82%. 

Your email open rate is directly related to your CTR (Click Through Rate) so the more subscribers that open and read your emails, the more they’re likely to engage with your company either by purchasing your products or researching more about your products.

The Average Number Of People Who Open THeir Emails Via Mobile Devices Is 49%.

If you use email marketing to advertise your brand, you should ensure that your emails are mobile-friendly. This is because a good number of people open emails via these devices. Personalzied emails deliver transactional rates that are up to 6 times higher than non-personalized emails. If you’re a business owner, you’ll encounter different customers whose differences will extend beyond their demographics. To establish trust with each of these clients, you should consider sending personalized instead of generic emails.

Social Media Marketing Statistics. 

There are 3.2 billion social media users everyday.

If you’ve been underestimating the power of social media platforms to advertise your products or services, you might want to give it a second thought. According to Emarsys, there are 3.2 billion social media users who are active every single day, which translates to about 42% of the population. If you’re adept in social media marketing, you could reach a greater audience and help your business reach new heights.

98% Of Sales Reps Are Reaching Their Quotas Through Social Selling. 

Sales techniques should involve to meet the ever-changing behavior of consumers. If you’re a sales agent, one of the techniques you can embrace is using social media to connect and engage with potential clients. As research has shown, nearly 98% of sales representatives, who have over 5,000 LinkedIn connections find it easy to achieve or exceed their quota.

According to HubSpot research, at least 71% of customers who receive a god experience with a brand via social media, are likely to recommend it.

E-Commerce Statistics

In July 2020, Yieldify conducted research with 400 eCommerce leaders across the UK and US. Here are some of their key findings:

  • Over 74% of companies surveyed already have a website personalization program in place.
  • In 2020, Retention (58%) has overtaken conversion (55%) and acquisitions (45%) has the key goal for website personalization.
  • Only 54% of currently use AI-driven predictive segments. However, this was identified as an area of high potential growth, as 89% expected to be using git by the end of the year.
  • The three biggest obstacles that stand in the way of scaling a personalization strategy are: A last of expertise (37%), limited functionality (36%) and a lack of time (35%

Since the digital marketing industry is always changing you must keep up to date with the most recent research trends. I hope these statistics will give you some insight into the digital marketing world and shed some light on strategies that your rivals use. They’ll also give you ideas that you can adopt to help your business remain competitive, and perhaps even get ahead of the curve.


Please reach out to us if you have additional questions and/or would like some help with your marketing efforts.
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