SEO vs. PPC: Are You Making the Most of Them?

One of the questions that are often asked of marketers is whether budgets should be allocated toward SEO or PPC or spread between both. This is a simple question that doesn’t have a simple answer as it very much depends on a whole host of different factors, including:
  • Your goals and objectives
  • Your budget and resources
  • Your industry
  • Your current performance
But these discussions are nothing new. There has been an ongoing debate around SEO vs. PPC for many years. Deciding where best to invest your marketing budget can be a difficult task for business owners. So, the big question is: Is it better to use pay-per-click (PPC) to buy your way to the top of the search results or should you put your efforts into an organic (SEO) strategy? You know you can’t ignore channels that can drive traffic from the search engines, but which is the higher priority? It depends. To make a decision on which strategy to use, you need to understand the pros and cons of both SEO and PPC, and how they can work together to drive growth for your business