Social Media Cold Outreach: LinkedIn Messages
Do you member the first time you picked up the telephone and cold-called somebody?
Take a second and think about the experience. The nerves, the heartbeat, the negative thoughts going through your mind and how the prospect doesn’t want to talk to you. With each ring, the anticipation grew and grew until finally, you got sent to voicemail. What a relief right?
To be fair, no matter how experienced you are, cold outreach is always a difficult task.
I want to take a couple of minutes and talk about an effective way to do cold outreach and get results without the nerves.
I’m talking about LinkedIn messaging. LinkedIn has been proven time and time again to be more than 3X more effective than cold emails and elicits more of a response than cold calls.
LinkedIn messaging is a very powerful tool and it allows you to reach anyone who also has a LinkedIn’ profile.
Once you learn how to use this tool, you’ll most likely never fear cold messaging again.
Why Use LinkedIn Messaging?
There are more than 500 million users and you can send a direct message to every single one of them!
It’s a proven site for lead generation and almost all of the sales teams of B2B companies rely on LinkedIn InMail and messaging to generate leads.
LinkedIn’ has it all. It’s the perfect platform for sharing, creating connections and closing deals. What’s even better is that it’s designed to do just that.
LinkedIn allows you to search for companies and individuals with an incredible amount of precision. No matter what the vertical is, you’ll be able to connect, and even better yet, reach and start building a relationship with your desired prospects.
What Makes An Effective LinkedIn’ Outreach Campaign?
Effective cold messages are carefully crafted. You need to take a calculated approach in order to get a response. Many marketers who spend time sending out cold messages agree that each message should have certain traits for a response such as:
1. Short and simple
2. A narrow target audience
3. Fosters connections
4. Positive message
5. Test response rate
Make sure it’s personal, gives context, shows genuine interest, and it isn’t longer than three paragraphs….MAX!
More importantly, the intent of the message must be clear.
Save Time With Automation
Thankfully, if you build up a massive list of prospects to send a cold message to, it won’t take you an insane amount of time to send them all.
There are many tools to help with automation one of which is Recruiter Nerd. It’s a Google Chrome plugin that allows you to send mass invites and messages with ease. It even integrates with LinkedIn’s sale navigator to help you quickly analyze potential leads.
Once you’ve sent your message off, all you have to do is wait for a reply!
Where To Start Your LinkedIn Outreach
Start with your first-degree contacts. They know you and you can foster a connection with colder leads. Once you do that you can move on to your second-degree connections. While they’re still cold leads it’s a great starting point for building a professional relationship.
Once you’ve exhausted your second-degree connections, move on to the third-degree. There are millions of potential leads just waiting for you to find them there.
If you have a specific lead you want to contact, reach out personally with an InMail message.
Finally, your success with cold messaging on Linked depends on the effort you put into it.