The Search Engine Optimization Process in a Nutshell
Search Engine Optimization is the practice of growing a website’s traffic from organic search results. Everyone can do it and it offers virtually free traffic. But like many things in life, success lies in understanding the correct process and sticking with it.
We wanted to sum up the process in a nutshell.
Your Websites Technical Must Be In Order
Technical factors will impact your rankings within the search engines and prevent your site from even appearing in the search results. Any 404 pages or duplicate content on multiple pages with the wrong or no meta/messy SERP are all factors to the search algorithms.
In most cases, unless you’ve specifically instructed Googlebot not to crawl and/or index your site, your pages are ready to show up on the search engine results page (SERPs). Keep in mind that it may take some time before Google indexes your content.
But that’s not the end of the technical SEO story. Multiple technical factors can negatively impact your rankings if you are broken but will work in your favor if they are set right.
An easy solution is to do a full Website Quality Audit and make sure everything technical is taken care of so the foundation is solid, and you can start to build your campaign the right way. If you want more information on the Website Quality Audit – Contact Aleada Media Group to get started on fixing your site so you can rank and drive more business.
Targeting The Right Keywords.
To get traffic from search engines, you need to create content about something people search for. Therefore keyword research is very important when running a business online. With the help of keyword research tools, you’ll easily find hundreds or even thousands of keyword ideas around your business.
But you also need to know how to choose the one worth going after. The best way is to prioritize your keywords around your business.
Considerable search traffic potential
High business potential
– Topics with high business potential can convert a good portion of your visitors to customers. Topics with low business potential will make it tough for you to feature your products/services. And topics with no business potential are usually only good for bringing more people through your door. But there are no guarantee people will actually be interested in what you are offering.
Low ranking difficulty
– The more backlinks the top-ranking keywords have the more renowned the competing brands are, the harder it will be for you to rank amongst those keywords.
Clear Search Intent
– The reasons behind the search. Usually, it’s one of three things: Finding a specific website, learning something, or buying something.
Keywords that tick all of the four above are the ideal situation for your site. If you’d like help doing keyword research and creating a plan on how to achieve getting ranks amongst those keywords then contact Aleada Media Group to get your company’s keyword research.
The content of a page is something that allows Google to connect you to the searcher looking for the information you provide. The more interesting and useful the content is, the better and more people Google will show it to. In fact, Google admits that content is the most important ranking signal.
Keep in mind that content should be meaningful, have relevance, be usable and quality, and have contents.
Build & Acquire More Links
You’ll need two types of links, first, internal links, and second, backlinks. Both are ranking signals, with backlinks being one of the major signals in SEO.
Internal links are links from other pages within your website, e.g., a link from one article or services page to another. Their main roles in SEO are to help search bots crawl pages more efficiently and pass link equity from linking pages.
Backlinks are links from external websites. They act as votes. The more “votes” you get, the higher your chances of outranking the competition.
The difficulty here is that you can’t fully control backlinks. You can either earn them organically or build them. (WAIT OR ASK)
SEO is a long-term process that sometimes needs to be revisited. SEO it’s always a good idea to know exactly what you want to achieve before you invest your resources. Lastly, it’s important to monitor results on a regular basis because search engine rankings tend to change.