Predictions That Are Going to Change Marketing In 2022
We want to share some opportunities for your marketing efforts in 2022. This is the time of the year when you get to take a step back, see what has worked so far and what hasn’t, and put these trends and predictions into practice.
For the rest of this year, there is a fair chance that the marketing industry will be more exciting and unique than ever before.
So let’s get to it and hopefully, you can start to implement a couple of the trends/predictions on this list.
- Use Personal Content
- The Future of Search Engine Optimization
- Social E-Commerce
- Social Platform Storytelling
- Consumer-Driven Content to Win Ranking
Use Personal Content
Customers do not want to feel like a number, so personalized interaction and connected experiences are not just smart business moves – they’re necessary.
The experience a company offers is the differentiator for today’s consumers.
What do we mean?
Personalized content uses demographic, behavioral, or contextual data to provide customers with ultra-relevant and relatable messaging.
If you used this marketing trend correctly, it will help your customers feel confident in their purchases since the recommendations are based on their personal preferences and needs.
The Future of Search Engine Optimization
Search engine optimization is not a new strategy by any means, however LOCAL SEO and multicultural SEO are starting a completely new conversation in modern-day marketing strategies.
SEO enhances the discoverability of websites and content – especially on the BIG GOOGLE
Local SEO populates searches for a specific, local area. Businesses with brick-and-mortar stores can benefit from having their local audience find them through a web search.
In 2022, expect local content and a well-optimized mobile website to play a more significant role in SEO. 93 percent of shoppers recognize the importance of shopping through small businesses, so local SEO may be worth adding to your marketing strategy.
SEO still promises to evolve as one of the most scalable and cost-effective investments for digital marketing strategies.
Social e-commerce is the convergence of e-commerce and social media.
With the right content + marketing strategy, you can see tremendous results from this tactic.
We’ve all seen it before, whether, on Instagram, Facebook or any other social platform social selling is here to stay because it gives the brand a pure relatable voice.
Social e-commerce was already set to be the next trending marketing strategy for the coming years. However, the pandemic brought explosive growth to online shopping and accelerated the rise of social e-commerce.
Based on the behavior in 2021, experts are forecasting social e0cmmerce sales to increase by more than 35 percent in 2022 bringing the e-commerce industry to nearly $80 billion in annual sales. That’s 5% of the country’s retail sales.
How to accomplish social selling –
Your brand should incorporate user-generated content and niche-specific influencers. AND do not to forget to have a call-to-action (CTA) that is clickable on every post.
Social Platform Storytelling
We are in an age where being transparent with your audience is necessary and what better way than using storytelling.
Storytelling is a very powerful marketing trend that makes your product or service feel more positive and authentic. Users should be immersed in the world of your content and that puts your brand values, voices, and style front and center.
A couple of ways to accomplish storytelling.
- Customer Testimonials
- Data-Driven Narratives
- Visual Content
Consumer-Driven Content to Win Ranking
Consumer-driven content centers on the pain point and needs of the exact audience instead of just guessing who your audience is by using data, surveys, and reviews.
The best way you can start is by using your data and analytics to reveal your past customer’s behaviors.
Questions you can ask are as followed.
What types of educational content do your customers spend the most time on and engage with?
What products sell the best and drive the highest sales?
What is causing customers to return and buy again?
By understanding your audience’s pain points, you can create a better web experience and product for the.
NEVER be afraid to ask your customers what they want most and figure out how to give them it.
In 2022 customer surveys, online polls and FAQs can and will help you uncover who your actual customer is and what makes them buy.
Once you show your customer(s) you care, I promise you, they’ll notice!
The future of marketing
While the future is not always certain, it’s essential to be sure about your strategy and efforts. Learn and pay attention to details and your metrics.
Set your company apart by educating your customers about who you are, what you do, and how you do it.
Transparency is key!
If you would like to learn more strategy or tactics/trends or would like to learn how we can help you achieve success with your digital marketing contact us today.