Why Updating Your Website Will Drive New Business In 2022
Updating & optimizing your site will increase your revenue in the new year.
Signs you are in need of a new website
- Bounce rate
- Page loading speed
- On-site time
- SEO rankings
- Leads and conversions
Updating Your Website In 2022 Will Increase Your Business’ Revenue
Your business is important to you and you want all your clients to know that, BUT having a slow, hard-to-navigate site makes it’s hard for clients to trust your company. You want to put your best foot forward when marketing to new clients. Your website is the face of your company/brand, it’s the first thing potential customers will notice about your company – By not having a website that is speedy fast, extremely easy to use, and guides your potential clients to contact you for your services, then you’re missing out on a ton of business.
The importance of keeping a website up to date:
With most people spending more and more time online, regular updates that are well executed can help your business grow and lift it to the top; a lock of updates, consequently, can bring down. One of the main problems in our everyday lives is that we don’t have enough time to do everything. No one will hang out on a website that takes too long to load. In fact, slow loading speed is the number one reason for a high bounce rate. Applying new technologies can lower your website’s bounce rate and improve your Google ranking.
Keep your content fresh:
At the same time, it’s important to take into account the quality of content and your SEO strategy. Regularly updated poor content can be your downfall, both with visitors and with search engines. Changes in search algorithms can affect your website’s ranking in search results, so it’s important to refresh your website regularly if you want to rank higher than your competitors. And it’s challenging to comply with all the new demands set out by search engines if you’re using old technologies.
Read the below parameters you should consider when building out your new website.
Beneficial purpose — Websites should be created with users’ interests in mind.
E-A-T (Expertise, Authoritativeness, Trustworthiness) — Websites should be trustworthy and the content and site itself should present relevant expertise. If there’s anything that seems sketchy or potentially harmful, Google will lower the ranking of the site.
YMYL (Your Money or Your Life) — Content that touches upon information that can impact big decisions among readers (news, medical and financial advice, legal advice, etc.) must be written by professionals in the field.
Bounce rate. The bounce rate is the percentage of people who see a single page of your website and then close the tab. Too high a bounce rate means your UI/UX needs a makeover as soon as possible.
Page loading speed. If the pages on your website take too long to load, users will go look for what they need elsewhere. People have neither the time nor the patience to wait around when there are a plethora of alternatives. There are different ways to measure loading speed and a number of services that can do that.
On-site time. The number of time users spend on your site indicates the quality of your UX design. The optimal on-site time depends on the particulars of your website. It’s generally recommended to consider on-site time as complementary to the bounce rate.
Leads and conversions. Leads are your potential customers, and conversions are the numbers that represent the leads that have completed the desired action (e.g. left their email in a contact form). If you’ve seen a distinct drop in either leads or conversions, it’s a sign that people aren’t finding what they’re looking for on your website. This can be due to old content or to your site being difficult to navigate. Either way, it’s time you freshened it up.
If you’re ready to do just that and are wondering how to update your website for 2022, Aleada Media Group has experienced developers as well as UI/UX designers who can help. We’ll be happy to offer you assistance or consultation. Get In Touch Today