hiring-a-marketing-agency-a-four-4-step-guide

Hiring a Marketing Agency? A Four (4) Step Guide

How to Hire a Marketing Agency for Your Business (4 Steps) Running a small business means you have to be ready to face countless challenges and find solutions on the fly. To be as effective as possible, you need to organize your work wisely, figuring out what you can handle yourself and what processes you […]

google-core-web-vitals

What Are Core Web Vitals & Why Are They So Important

What Are Core Web Vitals & Why Are They So Important Optimizing for this Core Web Vital prevents users from making accidental clicks or getting frustrated because they’re taken to a page other than the one they intended to see. Visual stability enhances the user experience and improves your overall SEO performance.  Core Web Vitals are […]

Apple-Getting-Real-About-Search

Apple: Getting real about search and about to take on Google?

Is Apple getting real about search and about to take on Google? Multiple indicators suggest Apple may be stepping up its search efforts.  Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that […]

RATINGS-REVIEWS

How Impactful Are Reviews For Your SEO?

How Impactful Are Reviews For Your SEO? In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must. In addition to maintaining a […]

How Does the Google Search Algorithm Work in 2021

How Does the Google Search Algorithm Work in 2021?

How Does the Google Search Algorithm Work in 2021? So how does the Google search algorithm really work, and how can you ensure your content is aligned with it?  For a digital marketer, content marketer, or SEO, the mystery around Google’s search algorithm can be frustrating and intriguing in equal measure. There are countless articles […]