How to Pivot Your Marketing Strategy When Priorities Shift
How to Pivot Your Marketing Strategy When Priorities Shift In times of crisis, effective communications are more important than ever. No matter what type of business you have, it’s always a good idea to plan out your marketing strategies in advance. But what happens when circumstances change and you’re forced to make adjustments? Marketing tactics […]
PPC Advertising? What’s That?
What Is Pay Per Click (PPC) Advertising? Many small business owners underestimate the benefit of Pay Per Click (PPC) and as a result, they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable manner. The general idea about PPC is that it allows you to reach […]
Adapting Your Marketing Strategy To The Impact Of COVID-19
What are your business’ need essentials and non-essentials? In response to guidance on what businesses are considered “essential” and “non-essential”, consumer and search behavior will change accordingly. Conversely, most brand names, products, and services deemed “non-essential” may significantly drop off in search interest as consumers rapidly shift priorities during this period. Your brand should closely […]
Social Media Cold Outreach: LinkedIn Messages
Social Media Cold Outreach: LinkedIn Messages Do you member the first time you picked up the telephone and cold-called somebody? Take a second and think about the experience. The nerves, the heartbeat, the negative thoughts going through your mind and how the prospect doesn’t want to talk to you. With each ring, the anticipation grew […]
