Trends & Happenings

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The Importance Of Search Engine Optimization For Attorneys || LEAD GENERATION

The Importance of SEO for Attorneys and How to Improve Your Law Firm’s SEO and Traffic for Lead Generation  SEO Strategies for Attorneys and Law Firms Regardless of what kind of business you run, search engine optimization (SEO) should never be overlooked. What is SEO you may ask? SEO is a way of improving your website’s search result rankings across all of the major search engines. It helps you fall in line with the algorithms that are commonly used by big companies like Google, Bing and Yahoo so that you actually show

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EMAIL VS LINKEDIN OUTREACH: WHICH IS BETTER?

Email VS Linkedin Outreach: Which Is Bwtter? For years, email was the unrivaled king of sales enablement. No other medium came close for lead generation and customer engagement.  But that was before social media came along, glued us to our screens, and changed the way we connect. These days, LinkedIn is becoming the go-to place for prospecting leads and getting your message to the right people. So, when it comes to a smart outbound strategy, which is better – email or LinkedIn? In this article, we’ll be exploring the pros

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Learn Why 80% of Marketers Claim Email Is Best For Customer Acquisition?

Learn Why 80% of Marketers Claim Email Is Best For Customer Acquisition? Use Cold Email to Grow Your Business – The Complete Guide  Are you ready to learn why 80% of marketers claim email is best for customer acquisition? The ever-elusive strategy to effectively doing cold email has been solved and will be shared with you step by step. It saddens us deeply that so many people fall short and abandon their outreach efforts. We’re firm believers in the fact that cold email is by far the most effective growth

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We’re An Extension Of Your Team

We’re an extension of your team Our ability to think big while being small is what sets us apart. We pride ourselves on being a nimble, strategic partner for our clients as we collaborate to shape what’s next. Set up a strategic call with us today!

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We Partner With Companies at Every Stage

We Partner With Companies at Every Stage We are a team of digital experts that help businesses of all sizes implement creative strategies to accelerate growth and increase ROI.  You have a vision, we can help bring it to life. We work closely with founders, business leaders, and companies to strategically partner with them to deliver the promise made to the marketplace. Every partner is different, so each relationship is unique. Schedule A Meeting With One Of Our Experts Today! 

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Top 10 Actionable Sales Tips

Top 10 Actionable Sales Tips These social selling tips are inspired and validated by the profiles of the most successful leaders on LinkedIn. Here are 10 tips on how you can transform your online resume into a professional branding platform.  Sales tip #1: Create an effective executive profile Don’t let your LinkedIn profile read like a resume. Customize your LinkedIn experience by: Uploading a professional photo: You are 11 times more likely to have your LinkedIn profile viewed if you have a picture. Writing a compelling headline: Add your job title, current

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Marketing Smarts for Big Ideas

Marketing Smarts for Big Ideas Aleada Media Group helps businesses of all stages and sizes do BIG things, with the right tools and guidance every step of the way – Let’s build together!  When your marketing efforts present a similar message with a matching voice, color palette, and visual style across all channels—online and offline—it enables people to recognize your brand and understand what you offer. Brand consistency helps you stand out from the competition and encourages people to engage or buy. “Having a unified brand message goes a long way toward

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What is Marketing ROI, and How Do Companies Use It?

Marketing || ROI || Refresher Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work?   Quick – Summary. Companies spend a lot on marketing communications. But is all that money well spent? Marketing ROI (mROI) helps companies measure the return on investment. For marketers (and other executives), there are several benefits associated with using this measurement, including justifying marketing

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BOOK YOUR FREE 30 MINUTE CONSULTATION

Book your FREE 30 Minute Consultation Book your FREE Business Marketing Consultation. With our Head of Marketing. We will review your current efforts and give you insights and actionable ideas to improve your marketing strategy. All FREE Consults are done by phone call only. Message or click the link below https://lnkd.in/ewYFcGu

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What is the #1 marketing priority for you moving forward?

Let’s get started… What is the #1 marketing priority for you moving forward?  PROSPECT -> LEAD -> CLIENT Prospecting sucks. Well, let me rephrase. The way MOST people approach their prospecting sucks. The truth is that finding prospects shouldn’t be that difficult. Prospective buyers are out there to be found. But they are too often overlooked because salespeople either lack the tools to find them, an efficient strategy to locate them, or a misunderstanding of the prospecting function. In today’s post, I’m going to break down the most common pitfalls made by

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5+ Best LinkedIn B2B Marketing Strategies

5+ Best LinkedIn B2B Marketing Strategies Five of the best LinkedIn B2B marketing strategies that work for your success.  #1. Set Up A Professional Company Page Having your company page set up correctly is essential. You need to have all relevant information posted and contact info up to date. A page logo and cover photo are also important as they are the very first impression of your branding. Check out ours here for an example. #2. Start Sharing Regular B2B Content Having a consistent content posting schedule helps you stay

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Social Media Advertising – 10 Statistics That Matter In 2021

10 Social Media Advertising Statistics That Matter For Your Business In 2021 If you’re not sure why you should invest in social media campaigns, well just wait. We are going to break down just 10 reasons why and should help you make the decision.  If you’re trying to decide where to concentrate your social ad spend in the new year, you have come to the right place. Social ads are not just for experts and consultants anymore, and almost no one is getting by on organic alone nowadays. Use these

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SaaS Marketing Statistics That You Need to Know in 2020

SaaS Marketing Statistics That You Need to Know in 2020 Over the past few years, SaaS (Software as a Service) has been witnessing substantial growth at a rapid pace. Thanks to its evident advantage when it comes to innovation, security, usability, and cost, SaaS is now a target for many businesses trying to catch up with the rising sector.  We realize how performance metrics can be crucial to the success of any SaaS business, so in this article, we’ll be helping you keep track of all the valuable data and

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10 Google Search Statistics 2020 (Just For Fun)

10 Google Search Statistics 2020 (Just For Fun)  Google handles over 75,000 queries per second. Google’s share of mobile search traffic is over 85% globally. Google’s search volume grows by 10%–15% per year. Local searches account for 46% of all searches on Google. Google Home’s US penetration increased from 7% to 23% in 2018. Moving up one spot in Google’s search results can increase CTRs by up to 30.8%. Only 0.78% of searchers click on results from Google’s second page. Users are 4 times more likely to click on a

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The Power Of Search Engine Optimization (SEO) A Better Marketing ROI For Business Owners

The Power Of Search Engine Optimization (SEO) A Better Marketing ROI For Business Owners If you haven’t invested in SEO, you’re missing out on a lot of opportunities…  Without a doubt, SEO is one of the best ways to generate traffic to a website. But more than that, site visitors and owners benefit from SEO techniques because they match users with the products and services they need, provide a better website browsing experience and ensure a site functions optimally. Why Does My Website Need SEO? While many marketing techniques focus

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The Art Of LinkedIn Outreach & Marketing

The Art Of LinkedIn Outreach And Marketing LinkedIn is one of the most popular professional networking sites available in the world today. However, LinkedIn has another advantage that most people may not utilize:  5 Tips For LinkedIn Outreach LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads. Stay ahead of your competition, and get active with LinkedIn marketing. 1. Study Your Prospect’s Profile And Business Ask A Question They’ll Care About

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SEO vs. PPC: Are You Making the Most of Them?

SEO vs. PPC: Are You Making the Most of Them? One of the questions that are often asked of marketers is whether budgets should be allocated toward SEO or PPC or spread between both.  This is a simple question that doesn’t have a simple answer as it very much depends on a whole host of different factors, including: Your goals and objectives Your budget and resources Your industry Your current performance But these discussions are nothing new. There has been an ongoing debate around SEO vs. PPC for many years.Deciding where

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Email Marketing Best Practices: Avoid These Mistakes

Email Marketing Best Practices: Avoid These Mistakes In this guide, we outline some of the mistakes any email marketer can make and provide tips on how to avoid them, especially if you’re just getting started.  Introduction One of the questions our users ask most, whether they’re marketing rookies or masters, is how they can avoid the common pitfalls of email marketing. In this guide, we outline some of the mistakes any email marketer can make and provide tips on how to avoid them, especially if you’re just getting started. Mistake: Sending

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B2B Email Marketing Statistics to Boost your Email Strategy in 2020

B2B Email Marketing Statistics to Boost your Email Strategy in 2020 Email is a fully-fledged technology that has been around for quite some time now. However, unlike other technologies from its time, email services stand its ground to this day.  In fact, many marketers and brands consider emails one of their strongest assets to this day. This gave rise to many studies and researches regarding email marketing. To make things easier for you, I collected the most recent data and findings in B2B email marketing statistics for 2020. Let’s dive

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What Is A Marketing Funnel And Why Should You Care?

What Is A Marketing Funnel And Why Should You Care? Hint: Because it’s the basic requirement of a successful online business.  A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis. The goal is to create a highly automated system that is measurable at any point in the customer journey. Let’s just say that you are selling four main products: A book An online course Seminars A one-on-one coaching program It’s highly