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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colorful conversation

Mind-Blowing Digital Marketing ROI Statistics (2020)

Mind-Blowing Digital Marketing ROI Statistics (2020) When it comes to digital marketing, people place a lot of emphasis on aspects such as “viral content” and “user engagement.” While these two play an important role in your marketing strategy, often, they don’t provide a clear picture of your business performance.  Essentially, they don’t help you determine how the money, time, and effort that you’re putting into your business impact it’s overall performance. If you want to have a better understanding of how the different pieces of your marketing puzzle, calculate your

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Which is BETTER: In-House or Agency Marketing??

Which is better: In-House or Agency Marketing? Marketing and branding play very important roles in the process of setting up and growing your business. A great product won’t be as successful it’s not marketed properly. Especially as a small business, you want potential customers to immediately connect with your brand and recognize it in the future.  With this big, necessary emphasis on marketing, it can be overwhelming to know where to start. Do you focus on long-form content, social media advertising, email marketing, SEO, or a combination? The list could go

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Powerful Digital Marketing Stats & Facts for 2020

Powerful Digital Marketing Statistics & Facts for 2020 The digital marketing industry is dynamic and ever-changing.  This is why you must keep up with the new advancements in the sector. The last thing you want, especially if you have a startup business, is to lag behind and watch rivals get ahead, simply because you’re better informed. So, What’s the best way to determine the new changes in your industry? The easiest way to ensure your business stays relevant is to keep abreast of key marketing statistics. We’ve compiled a list

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Marketing: The Best Articles and Expert Resources

Marketing: The Best Articles and Expert Resources The marketing and advertising industry is a multi-trillion-dollar colossus with exciting professional opportunities. But for people looking to begin their journey in marketing, it’s impossible to know where to start. There are just too. Many. Articles. And, frankly, too many boring articles.  That’s where we come in. We have tapped into the expert’s volt, and have sifted through years of blog posts, and watched every Nike ad since sneakers were invented to bring you a 10-step guide to the best resources in the

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Optimize Your Website For More Sales

Optimize Your Website For More Sales (5 reasons why)  There are plenty of reasons to learn how to optimize for conversions and SEO in tandem. First, you need to know how they work together to create a leaner, more productive website.a Let’s look at five specific reasons to optimize your site immediately and to continually optimize your site over time. 1. Make your website useful for your specific audience Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or

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5 of the Best eCommerce Marketing Strategies to Explode Your Sales

5 of the Best eCommerce Marketing Strategies to Explode Your Sales It’s a popular question.   What’s the best eCommerce marketing strategy? Which one should I be using for my eCommerce store? Which one will work for me? It’s asked all the time: Whether an eCommerce marketing strategy works for you depends on your context. It depends on your industry, what you sell, what your potential customers are used to, and in some cases, what regulations prevent you from marketing in a certain manner. But, despite the “uncertainty”, all is not

How to Make Paid Search & Social Media Marketing Work Together

How to Make Paid Search & Social Media Marketing Work Together Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish?  Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That’s why you see so many experts in online marketing specializing in one approach. But why do we have to choose between PPC and social media? There

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How to Pivot Your Marketing Strategy When Priorities Shift

How to Pivot Your Marketing Strategy When Priorities Shift In times of crisis, effective communications are more important than ever.  No matter what type of business you have, it’s always a good idea to plan out your marketing strategies in advance. But what happens when circumstances change and you’re forced to make adjustments? Marketing tactics that have worked in the past might no longer be viable, and you’ll need to pivot your messaging to better align with the times. In this article, we’ll highlight 6 steps you can take to

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PPC Advertising? What’s That?

What Is Pay Per Click (PPC) Advertising? Many small business owners underestimate the  benefit of Pay Per Click (PPC) and as a result, they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable manner. The general idea about PPC is that it allows you to reach targeted audiences fast by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when someone performs an action on your ad. We frequently recommend PPC for

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Adapting Your Marketing Strategy To The Impact Of COVID-19

What are your business’ need essentials and non-essentials? In response to guidance on what businesses are considered “essential” and “non-essential”, consumer and search behavior will change accordingly. Conversely, most brand names, products, and services deemed “non-essential” may significantly drop off in search interest as consumers rapidly shift priorities during this period. Your brand should closely monitor organic search sessions and conversion numbers for the foreseeable future. Tip: Determine the essential nature of your business and immediately update your website, Google My Business profile, and other digital assets you have to

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Social Media Cold Outreach: LinkedIn Messages

Social Media Cold Outreach: LinkedIn Messages Do you member the first time you picked up the telephone and cold-called somebody? Take a second and think about the experience. The nerves, the heartbeat, the negative thoughts going through your mind and how the prospect doesn’t want to talk to you. With each ring, the anticipation grew and grew until finally, you got sent to voicemail. What a relief right? To be fair, no matter how experienced you are, cold outreach is always a difficult task. I want to take a couple

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The Art Of LinkedIn Outreach And Marketing

5 Tips For LinkedIn Outreach LinkedIn is one of the most popular professional networking sites available in the world today. However, LinkedIn has another advantage that most people may not utilize: LinkedIn has gone beyond acting as just a platform for networking. Every day, people are uncovering new business partners, boosting sales or conversions, and attracting brand new leads. Stay ahead of your competition, and get active with LinkedIn marketing. 1. Study Your Prospect’s Profile And Business 2. Ask A Question They’ll Care About Tip: you do want to include